Telekom Austria Group Publishes Its Sustainability Report, "Together for a Sustainable World!", in Graphic Novel Style

Vienna, 15 October 2013
  • The “Graphic Novel“ style of the report raises interest for the key aspects of the Group’s new sustainability strategy
  • “The Sustainables“ represent the fields of action identified on the basis of a materiality analysis
  • Extensive program of measures with clear objectives and key indicators
  • Environmental data was collected group-wide for the first time
  • Review of selected contents and figures by an independent auditor


Vienna, October 15, 2013 - In its newly published Sustainability Report 2012/2013, the Telekom Austria Group takes an innovative approach - the most recent developments of the company’s corporate sustainability are presented using a graphic novel style. The fictional heroes on the cover and in the illustrations demonstrate the company’s commitment to thinking and acting in a sustainable manner. At the same time, the report explains the key aspects of the Group’s new sustainability strategy – the four identified fields of action are given a name and a face, in the truest sense of the word.

“The new sustainability report is not only a brave, eye-catching publication with a playful appeal but it also demonstrates the clear focus of our sustainability activities. We combine our products with entrepreneurial success and social responsibility for the benefit of our employees, customers and the environment. However, we are also aware of the fact that we still have a long way to go to become sustainability heroes ourselves,“ said Hannes Ametsreiter, CEO A1 and Telekom Austria Group.

Sustainability Report 2012-13 - Online Version

Sustainability Report 2012-13 - PDF Version (13,604.5 KB)



Four Fields of Action – Four Sustainability Heroes
The sustainability heroes are “Securion“, “Environman“, “Diversitas“ and “Sapientia“, each representing those fields of action that were identified in the course of a materiality analysis and are considered particularly relevant for the sustainable development of the Group. On the basis of these results and by critically questioning the initiatives set so far, the identified fields of action were oriented towards a clear focus on the company’s core business. For this purpose, a materiality matrix was developed by conducting interviews with both internal and external interest groups for the first time.
In the field of action “Providing Responsible Products“ (sustainability hero “Securion“), the key aspects of safe and high-performance communication networks are explored along with innovative application possibilities and their positive effects on environment and society. In the field of action “Living Green“ (sustainability hero “Environman“), the Telekom Austria Group develops targeted measures and programs for the steady reduction of its ecological footprint – i.e. the reduction of CO2 emissions through green ICT technologies. In the field of action “Empowering People“ (sustainability hero “Diversitas“) readers can learn how the company is effectively promoting and taking advantage of the diverse skills of its employees. Last but not least, the field of action “Creating Equal Opportunities“ (sustainability hero “Sapientia“) presents the numerous initiatives carried out by the single operating companies of the Group aimed at making an active contribution to fostering equal opportunities in the digital world.

Clear Objectives and Key Indicators
With these four fields of action, the sustainability strategy of the Telekom Austria Group has gained new focus and new momentum. All of the four fields encompass clear objectives and key indicators that are combined with an extensive program of measures, such as increasing the percentage of women in management positions to 35% and reaching the 100,000 attendee mark for media literacy training workshops by 2016. In addition, the Group seeks to achieve a 20% increase in energy efficiency for the Telekom Austria Group as a whole by 2015. A good starting point for this measure is provided by the new set of environmental data that was collected group-wide for the first time in 2012. Another novelty of this sustainability report is that, for the first time, selected contents and figures were reviewed by an independent auditor. Besides, the fact that the Telekom Austria Group joined the UN Global Compact in 2012 demonstrates that the company is pursuing a truly comprehensive sustainability strategy. As a UN Global Compact participant, the Group has explicitly committed itself to compliance with global principles in the area of human rights, labor standards, environmental protection and anti-corruption.

Telekom Austria Group’s core team responsible of the realization of the sustainability report included Petra Gallaun, Irene Jakobi, Gudrun Zimmerl (CSR) and Maximilian Rabl (Corporate Communications Group). Content consulting: Mensalia and PwC; creative concept, design and production: seso media group.

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