Republic of Serbia

Vip mobile

Vip mobileIn the Republic of Serbia, Vip mobile continued on its growth path in 2014 and increased the number of its mobile customers by 7.0% to just under 2.2 million. The successful focus on high-value customer segments was reflected in contract customer growth; at the same time the positive reaction to a no-frills product helped to increase the prepaid customer basis. The company's market share climbed by 1.4 percentage points to 22.5%, although this was due in part to the cleaning of a competitor's customer base, resulting in a reduction in the total number of mobile customers in the market.