Guiding Principles

Empowering Digital Life

In the light of technological evolution and digitalization at rapid speed, we don't know how the world will be looking like in 2050, but A1 Telekom Austria Group is geared up for current and future demands.

Our common purpose, strategy and culture follow its "Reason Why": Empowering digital life. On the one hand, A1 Telekom Austria Group is providing a state-of-the art network infrastructure, on the other hand we are empowering digitalization. This is also reflected in the way of operating within A1 Telekom Austria Group – by encouraging diversity, driving motivation and fostering an international and modern way of working. In 2016, TAG Guiding Principles have been developed which support new ways of working within the company and will be impacting each step taken in the near future.


Trust enables an environment where curiosity, openness and collaboration is key. In A1 Telekom Austria Group, we trust the knowledge and empowerment of each and every colleague and act with integrity so that our customers, partners and colleagues trust us. This helps us to become better every day.


We work together by using our common assets and strengths to meet our customers' expectations. Teamwork is recognized and of great value in our company. Everyone's opinion counts and everyone is empowered to act.


The digital world is changing every day and will not be waiting for us to adapt. We are therefore curious, take decisions and execute fast. We never stop learning and always keep starting!


Customer Experience
Our customers’ trust is very valuable to us – that´s  why we constantly think about the customer experience of today and tomorrow. No customers, no business! It’s as simple as that.

A1 Group Strategy