A1 Telekom Austria Group


A1 Austria

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In 2020, development in the Austrian segment was shaped by the new environment caused by the COVID-19 outbreak. Customers travelled abroad less, which weighed heavily on the roaming traffic and consequently revenues. Increased work from home and distance learning urged for good quality networks at households and business premises, which together pushed demand for mobile WiFi routers and broadband speed upgrades.

At the beginning of the year, competition in the Internet@home business, which includes mobile WiFi routers, hybrid and pure fixed-line broadband solutions, centered on the pricing for high-bandwidth products. It has somewhat intensified in the second part of the year, and competitors launched new propositions for their Internet products followed shortly by discounts for all relevant speed profiles and free devices. A1 launched a broadband promotional campaign in April 2020, offering attractive benefits to new and existing customers, such as no installation fees and free tablet or premium WiFi mesh set. The promotions aimed to improve orders of new fixed-line broadband lines and resulted in higher numbers of gross additions compared to the previous year. Churn was related mostly to low-bandwidth products. In March 2020 A1 launched its new TV platform A1 Xplore TV with multiscreen experiences and many integrated apps.

For further information, see Combined Annual Report 2020.