Action area

Under participation of different interest groups, A1 Telekom Austria Group has conducted a materiality analysis and thus jointly defined it's CSR strategy’s focal points. For purposes of sustainable corporate development, the most significant topics were summed up into four action areas and supported by clear goals and specific key figures.

Technology & Innovation

Network and CustomersTechnology & Innovation

A1 Telekom Austria Group’s high-performing and safe network infrastructure forms the backbone of the digital knowledge society. In addition, as a driver of digitalisation A1 Telekom Austria Group provides entire industries, business models and societal as well as personal areas of life with a wide range of positive development possibilities.

Visual, data-intensive content becomes ever more important in the use of the Internet. Business-related and private data communication, social networking, music streaming, entertainment and infotainment: All together, they yield a dynamically increasing demand for bandwidth. A1 Telekom Austria Group meets this enormously increasing interest for bandwidth with a tailored portfolio of products and services. Absolute customer-focus as well as reliable services make the Group a responsible partner on its markets.

You can find details on the action area “Technology & Innovation" here.

Targets 2016 - 2018
  • LTE coverage of 80 % within A1 Telekom Austria Group
  • Coverage of over 60 % of Austrian households with a bandwidth of at least 40 Mbps on a pure fixed-line network (former product logic: coverage of 70 % with 30 Mbps)
  • Identification and promotion of marketable innovations, for instance via start-up initiatives

Baseline for targets is 2015

You can find details on goals achieved in the Combined Annual Report.


Selected measures and projects from the "Technology & Innovation" action area:

  • Smart meter roll-out: In a matter of four years, 187,000 meters are converted to smart meters for Stromnetz Graz GmbH & Co. KG.
  • SD WAN: The SDN-based product SD WAN (Software Defined Networking in a Wide Area Network), which has been available to business customers with multiple locations since 2017, is an important step forward for SDN applications. SD WAN offers the following advantages compared with conventional technologies:

▸ Simple integration of applications run via the cloud
▸ Fast, straightforward and secure location connectivity 
▸ The service can run on any already available connectivity.

  • Intrapeneurship: In 2017, the A1 Telekom Austria Group mobilised the innovation potential of its employees with an intrapreneurship programme. Three business ideas focusing on digitalisation were selected for implementation from a total of 65 projects. The projects will run for a year with the aim of implementing their ideas and concepts within the organisation, once they have reached a certain maturity.


Information and communication technologies can contribute to a more ecological and thus, sustainable, style of life. That is why for A1 Telekom Austria Group, the path towards a responsible development of its core business involves the continuous reduction of its ecological foot print. For this purpose, it sets itself guiding targets in the areas of resource conservation, energy efficiency, the increased use of renewable energy, emissions prevention and the promotion of climate-friendly mobility.

You can find details on action area “The Environment” here.


Target 2012 - 2020 1)

  • Reducing CO2 emissions by 25 %

Targets 2016 - 2018 2)

  • Reducing power demand per terabyte of transfered data volume by 30 %
  • Reaching a constant recycling rate of 70 %
  • Reducing in-house paper consumption by 10 %

1) The Baseline for the target is 2012.

2) The Baseline for targets is 2015.

You can find details on goals achieved in the Combined Annual Report.


Selected measures and projects from the "The Environment" action area:

  • Photovoltaic: In the summer of 2016, Belarusian subsidiary velcom opened its first solar power park. Since then, 85,000 solar panels distributed across an area of some 41 hectares produce some 19.4 million kilowatt hours of electricity annually. 
  • Hybrid exchange: In 2017, velcom in Belarius equipped its first mobile base station with a stand-alone, hybrid power supply system. The mobile base station system now draws its power from several solar panels. To ensure there is an adequate power supply available overnight, this solar energy is stored. Diesel generators are used on a short-term basis in adverse weather conditions only.
  • Life cycle management: In 2016, Bulgarian subsidiary A1 Bulgaria opened a new recycling centre aimed at using resources already in operation as long as possible, without physically or chemically converting them.


With a common sense of identity, the promotion of constant learning and group-wide uniform guidelines, A1 Telekom Austria Group is positioning itself as ‘Digital employer of choice’.
You can find details on action area “Employees" here.

Targets 2016 - 2018 1)
  • 38% women in management positions
  • Anchoring of flexible arrangements
  • Create framework conditions for the promotion of constant learning

1) Baseline for targets is 2015. 

You can find details on goals achieved in the Combined Annual Report.


Selected measure from the "Employees" action area:

  • Digitilisation promotes diversity: Working together simply and efficiently. Independently of space and time. Across different countries and business areas. Without rigid structures or hierarchical boundaries.
    With strengths like these, digital workplaces are also conducive to diversity within teams. An important aspect for the A1 Telekom Austria Group in this regard is to hire an increasing number of female experts for management and senior management positions. There are already a number of examples to prove that this concept works at a top level. For example, Eva Zehetner, Group Human Resources Director, and Natali Delić, Senior Technical Director for the Republic of Serbia and for Slovenia. Generally speaking, mobile, flexible working and the option of taking on part-time management roles are instrumental in enabling men and women to establish a work-life balance.


The A1 Telekom Austria Group began long ago to transform itself from an infrastructure, connectivity and broadband provider into the ideal digitalisation partner. At the same time, the Group also specifically promotes the competent and safe use of digital media to ensure that the associated opportunities and potential are available to as many people as possible in wider society.

You can find details on action area “Society” here.

Targets 2016 - 2018
  • 150,000 participating in media literacy trainings 1)
  • Promotion of social projects according to local needs

1) Cumulative figure since 2011.

You can find details on goals achieved in the Combined Annual Report.


Selected measures and projects from the "Society" action area:

  • Digital Study room: By means of the A1 Internet for All Campus, the Austrian subsidiary has been offering tutoring for children and adolescents since 2016. The digital study room gives them the chance to research presentation topics or do homework online.
  • Blogging Plus: ‘Blogging Plus’ in Austria, with the aim of establishing a greater understanding of blogging among senior citizens. It explains how a blog works, what topics are suitable for blogs, how to create a blog and what safety aspects need to be considered. Theory is translated into practice in a series of training exercises, using open source technologies.
  • Digital equal opportunities: In the framework of the Internet for All initiative, Slovenian subsidiary A1 Slovenija — in cooperation with the University of Maribor — designed and produced a brochure titled Varna uporaba mobilnih telefonov (‘On the safe use of mobile phones’) for senior citizens.


Combined Annual Report

The digital journey continues

Online Report


Petra Gallaun

Irene Jakobi

Head of CSR
A1 Telekom Austria Group