Digitalisation for our customers

A picture is worth a thousand words. Visual, data-intensive content becomes ever more important in the use of the Internet. The latter, in turn, represents a major energy source for professional and personal development. Apart from high-performing networks, A1 Telekom Austria Group meets the rapidly rising demand for bandwidth associated to this with a tailored product and service portfolio.

Digitalisation partner

Through the establishment of A1 Digital as a subsidiary, the Group is highlighting its self-perception as a driver of digitalization and is focusing on individual solutions for small and medium-sized companies. A1 Digital focuses on two areas in particular: IoT and cloud-based ICT solutions.
A team of experiences experts advises customer on IoT services like asset tracking, fleet management, smart metering, machine learning, and artificial intelligence (AI) applications.
A1 Digital

Secure network

Customers expect communication solutions that are readily available and secure. All companies of the A1 Telekom Austria Group undertake to comply with stringent data protection and data security standards. In addition to the statutory requirements in the respective countries, all subsidiaries must also adhere to the standards of data security created for this purpose and any other country-specific guidelines on data security and data protection. At A1 in Austria, for example, comprehensive certificates such as ISO 27001, ISAE 3402, and ECO Datacenter 3.0 confirm these high security standards.

In the event of an emergency, the availability of a network can assume great significance. In such cases, A1 Telekom Austria Group deploys specifically trained emergency response teams and subsidiaries help each other, too. They furthermore cooperate closely with the fire brigades, paramedics and the Red Cross. Calling the official emergency telephone numbers is free across the entire Group.

Customer orientation

The A1 Telekom Austria Group meets the needs of its customers with a broad and innovative range of products. This clear focus on customer requirements produces innovations like the A1 hybrid modem or ‘A1 Smart Home’ and "A1Xplore Music". To identify customer requirements and learn how the Group’s products and services are being received on the market, the A1 Telekom Austria Group uses a number of information channels, including shops and service lines, social media like Facebook, Twitter and YouTube, customer apps and Google+, and its own support communities. The smart home product was succesfully establlished on the market in four countries (Austria, bulgaria, Croatia and Slovenia).

To measure and assess customer satisfaction in its countries of operation, A1 Telekom Austria Group uses Brand Net Promoter Score (Brand NPS) and Touchpoint Net Promoter Score (TNPS). While Brand NPS provides information on the customers' attitudes towards and “emotional attachment” to the respective subsidiary, TNPS measures how satisfied customers are with telephone service, shops and on-line channels. Surveys as well as qualitative interviews, on-line platform analyses and external studies take place as warranted. Results such as these help A1 Telekom Austria Group concluding and implementing product and service optimisation measures to take further substantial steps towards its customer.

Combined Annual Report

Digital Transformation

Online Report


Petra Gallaun

Irene Perl

Head of CSR
A1 Telekom Austria Group