A picture is worth a thousand words. Visual, data-intensive content becomes ever more important in the use of the Internet. The latter, in turn, represents a major energy source for professional and personal development. Apart from high-performing networks, A1 Telekom Austria Group meets the rapidly rising demand for bandwidth associated to this with a tailored product and service portfolio.
Through the establishment of A1 Digital as a subsidiary, the Group is highlighting its self-perception as a driver of digitalization and is focusing on individual solutions for small and medium-sized companies. A1 Digital focuses on two areas in particular: IoT and cloud-based ICT solutions.
Internet of things, increasingly cost-efficient and thus more widely available sensors, screens and more powerful processors provide an abundance of applications and business models — for instance, in the areas of asset tracking, fleet management or smart metering. In the cloud based ICT, software solutions via cloud-based marketplaces are being made available especially to small and medium-sized companies (Software as a Service (SaaS)).
Customers expect communication solutions that are readily available and secure. As one of the largest backbone-network operators in the world with 200 nodes in 47 countries, A1 Telekom Austria Group is a trustworthy partner when it comes to fail-safe performance. Certifications such as ISO 9001 of the leased lines (including alarm transmission) or ISO 27001 obtained by Austrian subsidiary A1 make sure the quality management complies with adequately high standards.
In the event of an emergency, the availability of a network can assume great significance. In such cases, A1 Telekom Austria Group deploys specifically trained emergency response teams and subsidiaries help each other, too. They furthermore cooperate closely with the fire brigades, paramedics and the Red Cross. Calling the official emergency telephone numbers is free across the entire Group.
The A1 Telekom Austria Group meets the needs of its customers with a broad and innovative range of products. This clear focus on customer requirements produces innovations like the A1 hybrid modem or ‘A1 Smart Home’. To identify customer requirements and learn how the Group’s products and services are being received on the market, the A1 Telekom Austria Group uses a number of information channels, including shops and service lines, social media like Facebook, Twitter and YouTube, customer apps and Google+, and its own support communities.
To measure and assess customer satisfaction in its countries of operation, A1 Telekom Austria Group uses Brand Net Promoter Score (Brand NPS) and Touchpoint Net Promoter Score (TNPS). While Brand NPS provides information on the customers' attitudes towards and “emotional attachment” to the respective subsidiary, TNPS measures how satisfied customers are with telephone service, shops and on-line channels. Surveys as well as qualitative interviews, on-line platform analyses and external studies take place as warranted. Results such as these help A1 Telekom Austria Group concluding and implementing product and service optimisation measures to take further substantial steps towards its customers.